Watershed Brewing

Watershed's head brewer didn't come to us with a mood board. He came with a story. A former scientist who spends his weekends recording whale sounds off the Oregon Coast. He blasts those calls through the speakers as the yeast ferments because he swears it makes the beer taste better. A man after our own hearts!

We integrated the whale's tail into the logo as the stable constant then pulled from topographic maps and deep-sea imagery to construct our Keg Man deep sea explorer. Each can recounts the story of our fabled diver in his harrowing adventures.

The backbone of the visual identity is built to scale cleanly across packaging, taproom signage, and merchandise as Watershed keeps growing. The illustrations give each brew a story.