KoWell Nutrition

KoWell's founder is a Portland-based food scientist and nutritionist who lives in two very different worlds. On one side she's developing menus for major food companies. On the other she's sitting across from individual clients helping them figure out what to eat and why. She needed one brand that could walk into both rooms and feel right at home.

The answer was hiding in her own initial. The arm and leg of her "K" meet at the center of the letter, a quiet nod to her two disciplines converging under one identity. We kept the mark clean and let vibrant close-up food photography do the talking, because good food speaks for itself whether you're pitching to a corporation or coaching someone one on one.

The result is a brand that does double duty without ever feeling like it's trying too hard. Professional enough for the boardroom, warm enough for the person on the other side of the table.