Sabor Movil

The owner of Sabor Móvil grew up on her abuela's cooking, spent years traveling the world, then came back home to share what she'd learned through a food truck built on love, memory, and really good food. She didn't want a generic logo slapped on the side of a truck. She wanted something that told her story.

We built the wordmark around a system of intersecting lines, a nod to the different roads and places that shaped her cooking and to the idea of people coming together at a shared table. Illustrations rooted in her Mexican heritage carry that story further, wrapping the truck, the menus, and the packaging. We also designed custom artwork for her hot sauce labels and a set of branded sachets that go out with every order.

From the truck wrap down to the tiny packet in a customer's hand, every touchpoint is telling the same story. That's the goal every time.